Gitex Shopper Spring Opening Ceremony – Samsung

Gitex Shopper Spring Opening Ceremony – Samsung

Event Overview:

For the Gitex Shopper Opening Ceremony, Radical Rising partnered with Samsung to create a grand and innovative entrance experience for visitors at the exhibition. This activation featured the installation of large-scale Samsung phone replicas, combined with projections, creating an immersive and eye-catching welcome to the event.

Key Highlights:

• Installation of Giant Samsung Phones:
  Radical Rising designed and constructed massive Samsung phone replicas, which served as the focal point of the entrance to the Gitex Shopper event. These phones were an impressive visual display, effectively showcasing Samsung’s leading technology right from the moment attendees entered the exhibition.
• Projection Mapping:
  The installation was enhanced with projection mapping, which animated the phone displays and added dynamic visual effects, highlighting Samsung’s innovations and grabbing the attention of the crowd.
• Entrance Experience Design:
  Our team worked meticulously on the design and placement of the installation to ensure it was the first thing visitors encountered as they walked into the exhibition, setting the tone for Samsung’s impressive presence at Gitex Shopper.
• AV and Lighting Management:
  Radical Rising managed the AV and lighting elements to complement the projection mapping and enhance the overall presentation, ensuring a captivating experience.

Our Role:

• Installation and Build:
  Responsible for the complete design, build, and installation of the Samsung phone replicas, ensuring the project was visually compelling and technically flawless.
• Project Management:
  From conceptualization to final setup, we managed every aspect of the project to deliver an unforgettable entrance experience for Gitex Shopper attendees.