Creation at Light Middle East 2019
Event Overview:
Radical Rising was tasked with designing, building, and managing the exhibition stand for Creation Gulf at Light Middle East 2019, a leading trade exhibition focused on the lighting and building sectors. Creation Gulf, a prominent provider of architectural lighting fixtures, lighting control systems, home automation, and guest room management systems, entrusted Radical Rising to create an immersive and engaging space that highlighted their cutting-edge solutions.
Our team delivered a design that reflected their innovative approach to lighting and automation systems, providing a memorable brand experience for visitors.
Key Highlights:
- Stand Design & Build: Radical Rising provided a comprehensive design and production solution for Creation Gulf, ensuring the stand visually represented their advanced technological products in lighting and automation.
- Exhibition Stand Management: We managed the full scope of the stand’s build and operation, coordinating setup, on-site management, and dismantling, ensuring smooth execution during the event.
- Brand Identity & Showcasing Products: We designed a stand that highlighted Creation Gulf’s products, incorporating smart lighting displays and interactive installations to engage visitors and effectively showcase their product range.
- Interactive Features: Integrated product demos and live presentations, allowing attendees to experience firsthand the efficiency and innovation of Creation Gulf’s architectural lighting and automation systems.
Our Role:
- Stand Design & Production: Led the design and build process, creating an innovative space that embodied Creation Gulf’s vision while drawing attendees’ attention through smart lighting elements and contemporary design features.
- On-Site Event Management: Managed and coordinated the stand’s operation at the event, ensuring optimal experience for visitors and efficient interaction with the brand.
- Lighting Integration: Integrated AV and lighting elements to enhance the visitor experience, ensuring smooth product demonstrations while maintaining a visually appealing, functional stand design.
- Full Event Support: Provided full logistical and on-site support to ensure seamless execution during the exhibition.

Project Details
- Category: Exhibition Stands
- Client: Creation Gulf
- Location: DWTC, Dubai



