HP Sprocket Middle East Launch
Event Overview:
HP launched their HP Sprocket Photo Printer in the Middle East, bringing the region an innovative product that prints photos instantly from smartphones. Our team worked with HP to create and execute an event that showcased the product’s unique features while offering a vibrant and engaging experience for attendees, influencers, and media.
Key Highlights:
- Product Launching Concept: We developed a compelling concept that emphasized the product’s portability, instant print capability, and integration with a modern lifestyle.
- Event Management: Our team handled all logistical and operational aspects, ensuring smooth execution from start to finish.
- Decor: Created sleek and modern decor that highlighted the contemporary design and innovative technology behind the HP Sprocket.
- AV Setup: Coordinated AV systems that enriched the event experience, with visuals and audio that complemented the brand’s energy.
- Branding: Seamlessly integrated HP branding throughout the event, enhancing brand recognition and visibility.
- Photo Activations: Photo booths were set up to allow guests to print memories instantly, bringing the fun of the HP Sprocket to life.
- Models: Engaged models to interact with guests, promote the product, and add energy to the event, encouraging attendees to explore the product features.
Our Role:
- Concept Design: We designed a product launch that highlighted HP Sprocket’s innovative capabilities and created an unforgettable experience for all attendees.
- Event Branding and Decor: Crafted design elements that resonated with the product’s sleek, portable aesthetic, ensuring the venue reflected the brand.
- AV Coordination: Managed all technical aspects, including sound and visual displays, making the event an engaging experience.
- Photo Activations and Models: Facilitated hands-on experiences with photo activations, showcasing the printer’s abilities while models encouraged social media engagement.
- Event Management: Oversaw the event’s logistics and coordination to deliver a flawless experience.

Project Details
- Category: Events
- Client: HP Inc
- Location: Dubai






