Watermelon App Metro Activation

Watermelon App Metro Activation

To support the promotion of the Watermelon Home Mobile App, Radical Rising was tasked with the design and construction of kiosks at two high-traffic Dubai Metro stations: Burjuman and Dubai Mall.

Project Details:

• Date: January 25–30, 2023 (1 week)
• Objective: Facilitate a marketing campaign targeting Filipino and South Asian communities (Indian, Pakistani, Afghani) with a goal of achieving 3,000 to 5,000 app downloads.
• Scope of Work:
  • Kiosk Design & Build: Created attractive, functional kiosks optimized for high footfall areas.
  • Metro Station Selection: Provided support in choosing strategic locations to ensure maximum visibility.

The sleek, well-designed kiosks played a key role in attracting attention and supporting the overall success of the app activation campaign.