To support the promotion of the Watermelon Home Mobile App, Radical Rising was tasked with the design and construction of kiosks at two high-traffic Dubai Metro stations: Burjuman and Dubai Mall.

Project Details:

• Date: January 25–30, 2023 (1 week)
• Objective: Facilitate a marketing campaign targeting Filipino and South Asian communities (Indian, Pakistani, Afghani) with a goal of achieving 3,000 to 5,000 app downloads.
• Scope of Work:
  • Kiosk Design & Build: Created attractive, functional kiosks optimized for high footfall areas.
  • Metro Station Selection: Provided support in choosing strategic locations to ensure maximum visibility.

The sleek, well-designed kiosks played a key role in attracting attention and supporting the overall success of the app activation campaign.

Event Overview:

During the holy month of Ramadan, Lacnor seized the opportunity to engage with families and create a festive, interactive environment in the Mall of Emirates. The aim was to highlight the role of Lacnor’s beverages in family gatherings by offering customers a fun and engaging experience.

The Lacnor Mall Activation was designed as an experiential journey, combining product sampling with engaging activities for all ages, fostering strong customer interaction and participation.

Key Highlights:

• Mocktail Making Competition:
  Participants got creative by crafting mocktails using Lacnor juices, which were then judged by a panel of professional chefs.
• Public Vote at Carrefour:
  The competition continued at Carrefour, where the public could vote for their favorite mocktail, ensuring broad audience engagement.
• Photoshoot Section:
  A dedicated area allowed customers to capture the joy of the event, further enhancing the memorable experience.
• Juice Sampling & Bartender Show:
  Customers could sample Lacnor juices and watch professional bartenders perform to captivate the audience with their flair skills.

The activation had a family-friendly vibe, drawing significant footfall due to its hands-on nature and community-oriented activities.

Awards:

• The winners of the mocktail competition were awarded family tickets to a Safari in Africa, further enhancing the prize’s appeal.

Our Role:

• Concept & Activation Design: Radical Rising conceptualized the entire event, including all activations and zones to ensure a smooth customer journey from beginning to end.
• Event Management: Oversaw all aspects of the event from setup to the execution of activities, ensuring a seamless experience.
• Brand Integration & Setup: Developed an immersive, branded environment that showcased Lacnor‘s product range while aligning with Ramadan festivities and the family-oriented nature of the celebration.

Event Overview:

HP participated in the Ahlan Hot 100 to promote their latest printer innovations. The event is known for celebrating the hottest names and products across various industries, and HP took this opportunity to showcase their cutting-edge printing technology.

Key Highlights:

• Product Promotion:
  HP spotlighted their newest printer model, offering attendees the chance to explore its innovative features and capabilities.
• Target Audience:
  This activation was aimed at both B2B clients and individuals looking for state-of-the-art printing solutions, with a focus on increasing brand visibility and product awareness.

Our Role:

• Activation Management:
  Radical Rising handled all aspects of this event activation, ensuring a seamless experience in promoting HP’s latest printer and engaging the event’s diverse audience.

Event Overview:

For the Gitex Shopper Opening Ceremony, Radical Rising partnered with Samsung to create a grand and innovative entrance experience for visitors at the exhibition. This activation featured the installation of large-scale Samsung phone replicas, combined with projections, creating an immersive and eye-catching welcome to the event.

Key Highlights:

• Installation of Giant Samsung Phones:
  Radical Rising designed and constructed massive Samsung phone replicas, which served as the focal point of the entrance to the Gitex Shopper event. These phones were an impressive visual display, effectively showcasing Samsung’s leading technology right from the moment attendees entered the exhibition.
• Projection Mapping:
  The installation was enhanced with projection mapping, which animated the phone displays and added dynamic visual effects, highlighting Samsung’s innovations and grabbing the attention of the crowd.
• Entrance Experience Design:
  Our team worked meticulously on the design and placement of the installation to ensure it was the first thing visitors encountered as they walked into the exhibition, setting the tone for Samsung’s impressive presence at Gitex Shopper.
• AV and Lighting Management:
  Radical Rising managed the AV and lighting elements to complement the projection mapping and enhance the overall presentation, ensuring a captivating experience.

Our Role:

• Installation and Build:
  Responsible for the complete design, build, and installation of the Samsung phone replicas, ensuring the project was visually compelling and technically flawless.
• Project Management:
  From conceptualization to final setup, we managed every aspect of the project to deliver an unforgettable entrance experience for Gitex Shopper attendees.

Event Overview:

Intel showcased their highly anticipated Ultra Book at Gitex Shopper 2012, the region’s leading technology retail exhibition. Radical Rising played a crucial role in designing and producing an interactive and engaging stand that highlighted Intel’s innovative products and cutting-edge technology.

Key Highlights:

• Giant Ultra Book Entrance Installation:
  As attendees entered the exhibition hall, they were greeted by a striking giant Ultra Book display positioned at the entrance. This eye-catching installation served as a powerful visual centerpiece, creating a lasting first impression for visitors and drawing them to Intel’s stand.
• Stand Design and Production:
  Radical Rising was responsible for creating the overall stand design, ensuring Intel’s branding was integrated with modern aesthetics and interactive elements to emphasize the cutting-edge nature of the Ultra Book.
• Branding and AV Setup:
  Extensive branding of Intel’s Ultra Book was featured throughout the exhibit, supported by audio-visual presentations designed to showcase the product in action.

Our Role:

• Event Design and Production:
  Radical Rising was involved in the full design, build, and management of the stand, from the conceptualization phase to the final execution.
• Branding and Product Activation:
  Our team managed branding, product demos, and guest engagement strategies, making sure the Ultra Book was positioned as the highlight of the show.

Event Overview:

At the Omega Dubai Desert Classic 2019, Epson showcased its latest innovations in imaging and printing technologies, participating as one of the featured exhibitors. Radical Rising was entrusted with designing and producing a dynamic stand that effectively represented the brand and attracted attention at this prestigious sporting event.

Radical Rising took charge of the entire stand design and production process, from concept to completion. Our team was responsible for ensuring the stand met Epson’s brand standards while integrating interactive elements that captivated visitors. Additionally, we provided on-site stand management and staffing through promoters to enhance the guest experience.

Key Highlights:

• Stand Design & Production: Radical Rising conceptualized and executed the entire Epson stand at the Omega Dubai Desert Classic, ensuring it aligned with Epson’s brand image and was engaging to event attendees.
• Stand Management: Provided seamless stand management, ensuring that Epson’s products were prominently displayed, and the stand ran smoothly throughout the event.
• Promoters: We supplied professional promoters who represented Epson to visitors, interacting with them, answering questions, and facilitating live product demonstrations, boosting brand awareness.
• On-site Operations: Managed all on-the-ground logistics for the stand’s setup, ensuring efficient operations and a welcoming atmosphere for potential customers.

Our Role:

• Stand Design & Production: Lead the design and production process for Epson’s stand, making sure it was both functional and visually compelling to maximize visitor engagement.
• Stand Management & Staffing: Ensured that all stand operations ran smoothly and had promoters available to help engage with attendees, provide information, and facilitate product demonstrations.
• Event Logistics & Operations: Handled all logistics related to stand setup and management, ensuring everything ran on schedule, from the beginning of setup to the close of the event.