Client: DTCM

Industry: Fashion

Location: Dubai Mall

About The Project:

DTCM’s objective was clear – To Promote Local Talent & Fashion In The Region. We were on board with this and our expertise with Fashion Shows was exactly what we needed to execute this is style.

Hence, we chose to go with The Centre Of Now – The Dubai Mall. We organized a series of Fashion Shows running over 2 days which brought together top models wearing Abaya’s & dresses designed by Local Stars of the Arab Fashion Industry.

The fashion shows were accompanied by an Abaya Pop Up Shop were the guests could purchase the designs being showcased and view the other collections by their favorite designers.

This format helped in pushing local fashion talent amongst the people of Dubai, bring out names that stood out and familiarized them with audiences who were previously unaware of the fashion trends in Abayas and Sheilas.

Event Overview:

During the holy month of Ramadan, Lacnor seized the opportunity to engage with families and create a festive, interactive environment in the Mall of Emirates. The aim was to highlight the role of Lacnor’s beverages in family gatherings by offering customers a fun and engaging experience.

The Lacnor Mall Activation was designed as an experiential journey, combining product sampling with engaging activities for all ages, fostering strong customer interaction and participation.

Key Highlights:

• Mocktail Making Competition:
  Participants got creative by crafting mocktails using Lacnor juices, which were then judged by a panel of professional chefs.
• Public Vote at Carrefour:
  The competition continued at Carrefour, where the public could vote for their favorite mocktail, ensuring broad audience engagement.
• Photoshoot Section:
  A dedicated area allowed customers to capture the joy of the event, further enhancing the memorable experience.
• Juice Sampling & Bartender Show:
  Customers could sample Lacnor juices and watch professional bartenders perform to captivate the audience with their flair skills.

The activation had a family-friendly vibe, drawing significant footfall due to its hands-on nature and community-oriented activities.

Awards:

• The winners of the mocktail competition were awarded family tickets to a Safari in Africa, further enhancing the prize’s appeal.

Our Role:

• Concept & Activation Design: Radical Rising conceptualized the entire event, including all activations and zones to ensure a smooth customer journey from beginning to end.
• Event Management: Oversaw all aspects of the event from setup to the execution of activities, ensuring a seamless experience.
• Brand Integration & Setup: Developed an immersive, branded environment that showcased Lacnor‘s product range while aligning with Ramadan festivities and the family-oriented nature of the celebration.

Client: Art Of Living & The Consulate Of India, Dubai

Industry: Government

Location: Burj Park, Downtown Dubai

About The Project:

The International Yoga Day is a day celebrated all over the world to highlight the importance and benefits of Yoga has in our life.

Radical Rising was on board with The Consulate General Of India to enhance The Yoga Day celebrations and it was our job to make the day larger than life to execute this, what could be a better place than right next to The Burj Khalifa itself, at the Burj Park right next to the Dubai Fountain.

We designed the project to bring together 3000 Yoga Enthusiasts and a line up of talented gurus who took the attendees through a spiritual journey.

The event was covered by local and international Media. Attendees were given Yoga Mats as gifts, a token of appreciation and as a reminder to continue doing Yoga.

Client: HP

Industry: Printer Technology

Location: Nikki Beach Resort – Dubai

About The Project:

A printer that fits in your pocket and prints without ink. HP had just launched a revolutionary device and we made sure its launch was the same too.

The Sprocket Launch was designed as an experiential journey instead of a traditional stage launch. The event was attended by high profile guests, some of the biggest influencers, RJ’s, Hosts, YouTubers and journalists.

Our aim was for every guest at the event to experience the Sprocket, to achieve this we made separate photo Zones from every sphere of life where you would ideally use the product, the completion of a photo in each zone was mandatory in order to receive the event giveaway.

The zones were an enormous success and every attendee had completed all the zones and taken home their own Sprockets.

The event was covered by major news networks and a parallel influencer collaboration.