Arwa’a Abaya Fashion Show 2015
Event Overview:
The Arwa’a Abaya Fashion Show 2015 was a prestigious event that celebrated the modern yet traditional essence of Abaya fashion in the Middle East. The fashion show showcased Arwa’a Abaya’s exquisite designs, bringing together the latest trends in abayas with a unique flair for both elegance and cultural authenticity.
Key Highlights:
- Branding:
Radical Rising developed and executed a consistent branding strategy that was incorporated throughout the event to reflect Arwa’a Abaya’s identity. - Choreography:
We provided creative and stunning choreography that aligned perfectly with the brand’s aesthetic, ensuring a seamless flow in the fashion show. - Stage Design and Setup:
Our team designed and managed the stage build, creating a sleek, captivating environment that enhanced the audience’s experience during the fashion showcase. - Model Management:
Radical Rising coordinated the model cast, ensuring each model presented the abaya collection in an elegant manner that resonated with the event’s theme.
Our Role:
- Project Management:
We handled the entire scope of the event’s coordination, from the initial concept and branding through to the final execution, ensuring a smooth and impactful fashion show. This included working with designers, artists, and vendors to bring the vision to life.

Project Details
- Category: Fashion Shows
- Client: Henkel Group
- Location: Dubai
- Completed Date: 2015