HP Elite Dragonfly Official Launch in UAE

HP Elite Dragonfly Official Launch in UAE

Event Overview:

In 2019, HP Inc. entrusted Radical Rising to conceptualize, design, and manage the launch of the HP Elite Dragonfly laptop in the United Arab Emirates. The event focused on highlighting the groundbreaking features of the new laptop while delivering an exclusive experience for press and partners. Our team worked tirelessly to create a seamless event, reinforcing the laptop’s sleek, premium design and exceptional technology.

Key Highlights:

• Product Launch Concept: Crafted an engaging and strategic concept to present the HP Elite Dragonfly and its key features to an exclusive audience.
• Event Management: We meticulously managed every aspect of the launch event, ensuring smooth execution and creating an impactful experience for press and partners.
• AV Setup: Coordinated cutting-edge audiovisual elements to complement the product’s innovation and enhance the guest experience.
• Event Branding: Created a cohesive branding experience that emphasized the elegance and modernity of the HP Elite Dragonfly.
• Photo Booth: Set up photo opportunities with a branded backdrop for attendees to capture moments and engage with the HP product.
• Promoters: Engaged professional promoters to assist in presenting the product’s features, actively interacting with guests, and sharing insights.
• Décor: Designed modern decor that complemented the laptop’s premium positioning, reflecting HP’s focus on innovation.
• Giveaways: Distributed exclusive promotional items and giveaways that showcased the product’s cutting-edge technology, further enhancing the brand experience.

Our Role:

• Concept and Design: We led the conceptualization and design of the event, highlighting HP Elite Dragonfly’s technological achievements in a memorable way.
• AV Coordination: Managed and executed state-of-the-art AV solutions, ensuring that the event’s atmosphere reflected the premium nature of the product.
• Branding and Décor: Integrated sophisticated branding and decor that reflected HP’s commitment to elegance, providing a seamless experience for the audience.
• Event Management: Coordinated logistics & venue, technical support, and staff, ensuring the event ran smoothly and professionally.
• Engagement: Facilitated guest interactions and presented the laptop’s key features, using photo booths and promoters to keep the experience engaging and informative.