Intel Ultra Book at Gitex Shopper 2012
Event Overview:
Intel showcased their highly anticipated Ultra Book at Gitex Shopper 2012, the region’s leading technology retail exhibition. Radical Rising played a crucial role in designing and producing an interactive and engaging stand that highlighted Intel’s innovative products and cutting-edge technology.
Key Highlights:
- Giant Ultra Book Entrance Installation:
As attendees entered the exhibition hall, they were greeted by a striking giant Ultra Book display positioned at the entrance. This eye-catching installation served as a powerful visual centerpiece, creating a lasting first impression for visitors and drawing them to Intel’s stand. - Stand Design and Production:
Radical Rising was responsible for creating the overall stand design, ensuring Intel’s branding was integrated with modern aesthetics and interactive elements to emphasize the cutting-edge nature of the Ultra Book. - Branding and AV Setup:
Extensive branding of Intel’s Ultra Book was featured throughout the exhibit, supported by audio-visual presentations designed to showcase the product in action.
Our Role:
- Event Design and Production:
Radical Rising was involved in the full design, build, and management of the stand, from the conceptualization phase to the final execution. - Branding and Product Activation:
Our team managed branding, product demos, and guest engagement strategies, making sure the Ultra Book was positioned as the highlight of the show.
