Lacnor Mall Activation in MOE
Event Overview:
During the holy month of Ramadan, Lacnor seized the opportunity to engage with families and create a festive, interactive environment in the Mall of Emirates. The aim was to highlight the role of Lacnor’s beverages in family gatherings by offering customers a fun and engaging experience.
The Lacnor Mall Activation was designed as an experiential journey, combining product sampling with engaging activities for all ages, fostering strong customer interaction and participation.
Key Highlights:
- Mocktail Making Competition:
Participants got creative by crafting mocktails using Lacnor juices, which were then judged by a panel of professional chefs. - Public Vote at Carrefour:
The competition continued at Carrefour, where the public could vote for their favorite mocktail, ensuring broad audience engagement. - Photoshoot Section:
A dedicated area allowed customers to capture the joy of the event, further enhancing the memorable experience. - Juice Sampling & Bartender Show:
Customers could sample Lacnor juices and watch professional bartenders perform to captivate the audience with their flair skills.
The activation had a family-friendly vibe, drawing significant footfall due to its hands-on nature and community-oriented activities.
Awards:
- The winners of the mocktail competition were awarded family tickets to a Safari in Africa, further enhancing the prize’s appeal.
Our Role:
- Concept & Activation Design: Radical Rising conceptualized the entire event, including all activations and zones to ensure a smooth customer journey from beginning to end.
- Event Management: Oversaw all aspects of the event from setup to the execution of activities, ensuring a seamless experience.
- Brand Integration & Setup: Developed an immersive, branded environment that showcased Lacnor‘s product range while aligning with Ramadan festivities and the family-oriented nature of the celebration.
