Location: Mall of Emirates, Dubai, UAE
About The Project:
Ramadan is a time when families come together, and a major part of these gatherings are food & drinks. We got on board with Lacnor to use this opportunity and spread festivities over the month of Ramadan through several activations.
The primary focus of the activation was product sampling, and our goal was to involve the customers in the process.
The activation kicked off with the announce of a mocktail making competition in which registered participants had to get creative using Lacnor juices, these juices were then judged by a panel of Chefs who decided the winner.
The competition was further extended to Carrefour, where the winners were chosen on public opinion.
This format ensured customer involvement and huge footfall on the activation, the activation was designed an experiential journey for any one visiting the stand, it had a photoshoot section, juice sampling section and an area where professional bartenders performed their antics to woo the audience.
The winners of this activation were awarded family tickets to a Safari in Africa.