Mazda at Dubai International Motor Show – Opening Ceremony
Event Overview:
At the Dubai International Motor Show 2015, Galadari Automobiles unveiled the all-new Mazda MX-5, making its debut at the prestigious automotive event. As the official partner, Radical Rising was entrusted with sponsoring and organizing the opening ceremony of the show. The event also featured an exciting giveaway – the Mazda MX-5, presented as a grand prize to one lucky visitor of the trade show.
Radical Rising played a crucial role in the design, production, and execution of the event, creating an immersive and engaging experience for attendees, with unique elements like projection mapping to elevate the event’s visual appeal and ensure a memorable launch for the Mazda brand.
Key Highlights:
- Stand Design & Production: Radical Rising handled the entire design and production of the Mazda stand, showcasing the new Mazda MX-5 model in a visually engaging and brand-enhancing setup.
- Projection Mapping: Used projection mapping technology to create a dynamic and immersive experience, highlighting Mazda’s innovations and the excitement of the event.
- Award Ceremony: Managed the official award ceremony, where the winner of the Mazda MX-5 was selected and announced as a part of the festivities.
- Event Logistics & Coordination: Provided event management and operational support to guarantee smooth execution from setup to ceremony completion, ensuring all logistics were managed professionally.
Our Role:
- Stand Design & Production: Led the design and implementation of Mazda’s stand at the Motor Show, featuring creative displays to spotlight the new Mazda MX-5.
- Projection Mapping Design & Execution: Utilized projection mapping technology to deliver visually captivating moments during the event, supporting both product presentations and the opening ceremony.
- Ceremony Management & Coordination: Successfully handled the sponsorship and overall management of the event’s opening ceremony, ensuring everything from the grand reveal to the Mazda MX-5 giveaway went smoothly.
- Logistics & On-Site Operations: Managed all aspects of event execution, ensuring everything was in place for a flawless opening ceremony and exhibit.
